The holidays have arrived on Rodeo Drive in true Beverly Hills fashion with Swarovski Elements. The world-famous shopping mecca is now draped in Swarovski brand crystals and I was invited to attend a special unveiling of the custom created Helix installation hosted by Jessica Alba as a guest of the Austria-based brand.
Myself and a few other bloggers were invited to pre-game atop The Luxe hotel with tray-passed Hors D'oeuvres and sparkling mint White Russian cocktails. After cocktails, we cruised the block to test drive the interactive GoldRun that allows you to play with products made with Swarovski Elements for Rodeo Drive on your iphone.
Later we headed to the installation lighting ceremony where a crowd was gathering to see Jessica Alba activate the display via ipad. Jessica wore a beautiful cream colored dress from Carolina Herrera's 2012 Resort collection that I just couldn't get enough of!
It's not just Rodeo Drive getting in the mood for the holidays - I came across these beautifully adorned Christmas tress throughout the city of Beverly Hills.
Be sure to download the GoldRun app and complete the 'Let It Sparkle' run if you'll be hitting Rodeo Drive anytime this holiday season (there's a free gift with purchase when you finish).
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